Rapport de stage chez "Issues & Answers"

Rapport de stage Marketing & marques Marketing des services

Date de publication :

16/07/2008

Langue :

Anglais

Format :

.doc

Nombre de pages :

40 pages

Niveau :

avancé

Consulté :

1 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Issues & answers network, Inc: company overview
My tasks during my work placement
The specificities of the Market Research
1. The Quantitative research
2. The Qualitative research
3. The different options regarding a study
Illustration of the different stages of a survey trough a concrete example
1. The statement of the problem
2. The methodology choice
3. The sample design
4. The data production
5. The data analysis and the redaction of the report
Which are the best methodologies and strategies to adopt in order to stay competitive nowadays
1. What are the main issues that the research industry faces nowadays
2. How can Market Research companies perform well on this evolving market?
3. Some basic rules to adopt to succeed in the realisation of a market research project
4. What lessons can we learn from one of the most popular management book in USA: 'Who moved my cheese'?
5. What are the methodologies of the future?

Résumé :

My work placement as an international intern in the global Market Research company named issues & answers Network allowed me to discover the Market Research field and to work in an international environment cooping with different cultures. Furthermore, this work placement allowed me to discover the different methodologies that can be used to conduct a survey and their specificities. It is crucial to know, that the choice of the methodology remains really important in the definition of the survey and the quality of the results; It is the condition to the success of a study. To this aim, after the description of issues & answers Network specificities and a brief detail of the tasks which were assigned to me during this training period, we will focus on the Market Research specificities and the different methodologies that can be applied to a study. Then, in order to better understand the research process, we will develop the different stages of a study process trough a concrete case made for the Kalamazoo County Government jail. In a second time, we will question ourselves about the proper methods and strategies that the market Research companies should adopt in order to stay competitive on a market which moves faster and faster and requires Market Research companies to be at the head of the new technologies and methodologies. We will base our recommendations on different Researchers analysis and theories in order to consider the best behavior that the Market Research companies should adopt to maintain a good position in the research field.