La réaction de l'audience aux nouveaux médias : une nouvelle répartition de la consommation médiatique ?

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3 pages word

anglais

internet

exposé

publié le 08/07/2008

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niveau : avancé

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Résumé

When a new product enters a market and successes in meeting the needs of consumers, it upsets the traditional market and changes habits of consumers. Concerning the new media uses in a global world, I choose to focus on the reaction of the audience to the introduction of Internet and free dailies, which prove to become successful new media in a very few decades. Can we talk about a new Media consumption since their introduction into the Mass Media Market? How habits change? Are these new Media a complement or a replacement of the traditional Mass Media (TV, Radio and Press)?