Reebok : marketing viral
Date de publication :
09/11/2008
Langue :
Anglais
Format :
.doc
Nombre de pages :
5 pages
Sommaire :
Sommaire
- The competitive and consumer landscape
- The new generation's lifestyles, philosophies and view of the workplace
- The new media
- Viral marketing
- Gives away products or services
- Provide for effortless transfer to the others
- Exploits common motivations and behaviours
- Using existing communication network and take advantage of others' resources
Résumé :
After being the leader of global designer, marketer, distributor of sports, and fitness and lifestyle products in the ninetieth, reebok has now to face its main competitor, Nike and Adidas. Indeed, the competitive and consumer landscape has changed dramatically since the year two thousand and reebok, third market leader has to turn its advertising strategy into new market's opportunities. For reebok, television was the primary communication medium. Then according to the market changes, reebok had to move resources away from magazines and newspapers to online and mobile advertising still including sporting events, sponsorship of athletes and sports league. However, consumer's saturation arrived quicker than expected and those investments did not do enough to reach their objectives. Potential customers spend basically more time on Internet than on TV. While noticing no increase in sale, reebok had to concentrate on a new target; I mean the most important people segment called Generation X", those between the ages of twenty five and forty.
Voir docs similaires : Marketing sportif
1
Analyse d'une campagne de marketing viral : Reebok
Étude de cas | 21/11/2008 | fr | .pdf | 9 pages
5
A vos marques jeunesse! Les stratégies marketing nuisent-elles à l'épanouissement de la clientèle jeune?
Mémoire | 27/11/2006 | fr | .doc | 36 pages
Dernières nouveautés dans la catégorie : Marketing sportif
2
Adidas : "la femme est l'avenir du sport" - positionnement sur le marché des articles de sport destinés aux femmes
Étude de cas | 24/10/2009 | fr | .doc | 12 pages
3
Perception des chaussures de sport par les 20-30 ans en France
Étude de marché | 23/10/2009 | fr | .doc | 5 pages
4
Les ambassadeurs sportifs, zoom sur un mode de communication en vogue
Mémoire | 19/10/2009 | fr | .doc | 51 pages
5
Dossier d'entreprenariat - création d'Easyfoot, une entreprise qui organise des voyages pour assister à des matches de foot à Londres
Étude de cas | 15/10/2009 | fr | .doc | 51 pages
Les plus consultés sur 30 jours en : Marketing sportif
3
Adidas : la femme est l'avenir du sport - stratégie marketing pour cibler le nouveau marché des femmes
Étude de cas | 09/04/2009 | fr | .doc | 8 pages
Les garanties d’oboulo.com :
Comment ca marche ?
Garantie qualité
Satisfait ou remboursé
Paiement sécurisé
Qui sommes nous ?
