Révolution des ressources humaines chez Oticon (appareils auditifs) : l'organisation "spaghetti"

Founded in 1904 by Hans Demant, oticon is today the world's second largest hearing aid manufacturer. Based in the suburbs of Copenhagen (Denmark), it is present in approximately 100 countries. oticon is nowadays a very successful company but it has not been like that in the past. The company faced competition issues in eighties, which leaded to the nomination of a new CEO, Lars Kolind, who deeply changed the organizational structure and operation in order to restore the past prosperity of the firm. Thanks to him, the company is now known as the "spaghetti Organization", partly because of the flexibility and the transparency very present within the organization, but also because there is no formal job distribution. Even if this approach appears nonsense, it has been tremendously effective for the Danish company.