Analyse stratégique de la marque automobile Porsche (2009)

Marketing & marques   |   Marketing automobile   |   Étude de cas   |   25/03/2009   |   en   |   .doc   |   24 pages
Extrait du document : « TOWS matrix. A key consultant in the Automobile industry: Porsche, an all-domain presence; Porsche, as a consultant in the auto industry. Strategic analysis of ...»

Extrait du sommaire : «Porsches new turn strategy. A living tradition. A world-wide synonym of sports cars. Present situation ? Porsche in numbers. A strategic profile. An out-standing opportunity. Porsche Value chain. Primary Value Chain Activities. Competitors. Mapping:...»