Carrefour en Chine

Marketing & marques   |   Marketing international   |   Étude de cas   |   07/09/2007   |   en   |   .pdf   |   42 pages
Extrait du document : « of our strategy and successfully complete the major projects already underway, which are beginning to give us a glimpse of the Carrefour group of the future ...»

Extrait du sommaire : «The Chinese retail market. Analysis of the Chinese retail market. A picture of China's retail market: facts and figures. What are the requirements to set up an hypermarket in China?. Carrefour in China. Carrefour's profile in the world. The...»

Plan culturel et stratégique de management interculturel pour l'installation d'une filiale en Chine

Entreprises & gestion   |   Management organisation   |   Exposé   |   06/03/2008   |   en   |   .pdf   |   11 pages
Extrait du document : « For example, Carrefour has to understand the cultural differences between them and the Chinese culture in order to avoid the maximum of problems in their ...»

Extrait du sommaire : «Why setting up in China?. China Cultural Issues. Geert Hofstede analysis. Cultural differences between France and China. Points to respect about the appearance and the behaviour in China business. Contextual factors. Strategies to enter the Chinese...»