Etude de cas Apple

Marketing & marques   |   Marketing technologies   |   Étude de cas   |   22/02/2008   |   en   |   .doc   |   9 pages
Extrait du document : « Indicative bibliography: Le cerveau d'Apple- think different : comment Steve Jobs a Marc Geoffroy et Gilles Dounes (Broche - 22 septembre 2005) étude de cas ...»

Extrait du sommaire : «Design as a competitive advantage. Marketing as a competitive advantage. Steve Jobs as a competitive advantage. The personal computing industry. The Death of the PC. A high Prices strategy, a low Product Innovation. The IPod Tou ....»

Le cas Apple

Marketing & marques   |   Marketing technologies   |   Exposé   |   19/09/2007   |   en   |   .doc   |   9 pages
Extrait du document : «Apple case Part I. From a historic perspective, what were Apple's major Competitive advantages? By consequence it was the first competitive advantage of Apple. ...»

Extrait du sommaire : «From a historic perspective, what were Apple's major Competitive advantages?. Analyze the structure of the personal computer industry over the last 15 years. How have the dynamics of the PC industry changed?. Evaluate Apple's strategies since...»

Apple iPod Shuffle: le test ES (Electronic Shopping) de Kare-Silver

Économie & marchés   |   E-commerce   |   Étude de cas   |   27/07/2008   |   en   |   .pdf   |   14 pages
Extrait du document : « characteristics, familiarity and confidence, consumer attributes (Dennis, 2004: 215) The iPod Shuffle is the new ultra-compact iPod by Apple. étude de cas ...»

Extrait du sommaire : «Summary. List of figures. ‘ES Test' : Apple iPod Shuffle. Product characteristics. Familiarity and confidence. Customer attributes....»

Analyse de la stratégie d'Apple (2006)

Entreprises & gestion   |   Stratégie   |   Étude de cas   |   25/11/2008   |   en   |   .doc   |   9 pages
Extrait du document : « and to conclude, I will deal with the Steve Jobs' efforts to solve problems and the innovated products (iPod) strategies on Apple's success. étude de cas ...»

Extrait du sommaire : «From a historic perspective, what were Apple's major competitive advantages?. From 1976 to 1985. The SCULLEY years from 1985 to 1993. The JOBS years from 1997 to today . Recapitulation of the competitive advantages of Apple from a historic...»

Promote the boot camp of Apple (2006)

Marketing & marques   |   Marketing technologies   |   Étude de cas   |   28/02/2008   |   en   |   .doc   |   47 pages
Extrait du document : « competitors, Microsoft and Apple. This new partnership allows Apple to enter in a new market segment, with a strong partner. étude de cas ...»

Extrait du sommaire : «Presentation of the company. Apple key figures. Financial history. History & background. Apple worldwide. Apple's Re-positionning. Current brand situation. Core values. Brand elements. Apple Brand Hierarchy. Apple Brand-Product Matrix. Apple's...»

L'iPod d'Apple, stratégie marketing en Corée

Économie & marchés   |   Marchés étrangers   |   Étude de cas   |   04/02/2009   |   en   |   .doc   |   10 pages
Extrait du document : « Si nous avons choisi ce sujet c'est justement parce qu'il nous semble intéressant d'observer les stratégies marketing d'Apple aux Etats étude de cas ...»

Extrait du sommaire : «Analyse de marché. Analyse des consommateurs. Les marchés de la Corée et des Etats-Unis. Stratégie publicitaire....»

La stratégie de marketing d'Apple

Marketing & marques   |   Marketing technologies   |   Étude de cas   |   30/03/2008   |   en   |   .doc   |   11 pages
Extrait du document : « The success of Apple is not only due to its innovation but in an important way to its marketing and communication strategy. étude de cas ...»

Extrait du sommaire : «Historical Analysis. Current strategy and objectives. The Packaging. The Genius Bar . The Customer Service . Innovation and Strategy. Apple Pricing Strategy. Customer retention process. Customer Expectation...»

Stratégie de lancement d'un nouveau produit Apple : le iMove

Marketing & marques   |   Marketing technologies   |   Étude de cas   |   24/06/2009   |   en   |   .doc   |   33 pages
Extrait du document : « beloved ones. Apple is introducing this new concept so that we can be evolving with technology. In generation is facing. étude de cas ...»

Extrait du sommaire : «Apple . History of Apple brand. Analyze of the brand . Company objectives. The market. Context in which the launch will take place . Porter's matrix . The I-Move. Description of the product. CBBE model . Objectives. Target. Positioning...»

Le cas d'Eastman Kodak

Marketing & marques   |   Marketing produit   |   Étude de cas   |   16/02/2008   |   en   |   .doc   |   4 pages
Extrait du document : « The product design, the look, the feel, the style, the colour, the simplicity of use has to be highlighted, as Apple did with Ipod. étude de cas ...»

Extrait du sommaire : «Résumé. Contexte et questions principales. Analyse. Recommandations....»

Management: Apple Inc.

Entreprises & gestion   |   Management organisation   |   Étude de cas   |   30/03/2008   |   en   |   .doc   |   12 pages
Extrait du document : « http://www.applematters.com/index.php/section/comments/ipod-apple-20/ http html http://findarticles.com/p/articles/mi_m0FNP/is_1_41/ai_81305432 étude de cas ...»

Extrait du sommaire : «Evolution of pc industry structure and implications for positioning. Mid 1970s and 1980s . 1990s . 21st Century . Nature of Sustainable Competitive Advantage . Apple's competitive advantages- a historical perspective. Ease of...»