Le cas Nestlé Waters: entrer sur le marché indien de l'eau en bouteille

Marketing & marques   |   Marketing international   |   Étude de cas   |   28/03/2008   |   en   |   .doc   |   10 pages
Extrait du document : « around the world, like Perrier, Vittel, Contrex, Aquarel or extract forms Svend Hollensen, Global Marketing, 2007, p his competitors (cf 2.1.1) étude de cas ...»

Extrait du sommaire : «Internal scanning. The leadership of Nestlé Water. Nestlé in India. External scanning. Micro-environment analysis. Macro-environment analysis. Market entry strategies. The export based method. The wholly owned subsidiaries method (or...»