Harry Potter. Un succès: grâce au marketing magique?

Marketing & marques   |   Marketing produit   |   Étude de cas   |   15/05/2002   |   en   |   .doc   |   8 pages
Extrait du document : «Harry Potter A Success: Thanks to Magic Marketing ? At Hogwarts, Harry Potter's School of Witchcraft and Wizardry, students are in ever-increasing numbers. ...»

Extrait du sommaire : «Harry Potter is a good product . The beginning of the story . The recipe of success . helped by a huge magic marketing machine . The 4th book and the media plugging . The derived products and the sponsoring or how make a...»