Mac Donald's: management interculturel

Entreprises & gestion   |   Management organisation   |   Étude de cas   |   21/01/2008   |   en   |   .doc   |   14 pages
Extrait du document : « For clients; And for employees. Mac Donald's: intercultural management Summary Introduction I. McDonald's organization : global and local a. McDonald's firm ...»

Extrait du sommaire : «McDonald's organization : global and local. McDonald's firm presentation. McDonald's franchise system : a well-controlled liberty. An ambivalent hierarchy : multinational company and small structure network. How McDonald's adapts the offer to...»

Management interculturel : rapport de stagiaire et de boursier à Londres, en Asie et aux Etats-Unis

Marketing & marques   |   Marketing international   |   Exposé   |   13/02/2007   |   en   |   .doc   |   16 pages
Extrait du document : « The SMI (Intercultural Management Semester) is an intercultural program included in Indeed, pizzas, Mac Donald, Mexican food are the common food we could ...»

Extrait du sommaire : «Internship in United-States (Inverrary, Florida). Description of the place . My responsibilities. Personal improvement. American way of working. What I had learned from this American culture (personally and professionally). The shock between the...»

La stratégie marketing internationale de McDonald's

Entreprises & gestion   |   Stratégie   |   Étude de cas   |   23/06/2008   |   en   |   .doc   |   24 pages
Extrait du document : « sure, Mac Donald's is a pure product of globalization. Bibliography Books USUNIER, Marketing across cultures (1996) CHEVRIER, Le management interculturel (2003 ...»

Extrait du sommaire : «The international marketing strategy of McDonald's. Come back to McDonald's history . What about McDonald's international marketing strategy? . McDonald's first expansion and cultural adaptation. McDonald's: Getting abroad . Price strategies and...»