Les limites de la stratégie de communication d'Apple : Un nouveau nom corporate et une diversification du marché

Entreprises & gestion   |   Communication   |   Exposé   |   07/05/2008   |   en   |   .doc   |   4 pages
Extrait du document : « iPhone features a 2 megapixel camera and a photo management application that is dropping "computer" from its name and would henceforth be known as Apple Inc. ...»

Extrait du sommaire : «Literature Review. Background information. Methodology. Results. Discussion....»

Management stratégique des ressources humaines

Entreprises & gestion   |   Ressources humaines   |   Exposé   |   30/04/2009   |   en   |   .doc   |   5 pages
Extrait du document : « Société Général Asset management, European bank has lost around 6 billion Euros due to On the second hand, the firms like Apple.inc or Sanofi-Aventis which ...»

Extrait du sommaire : «The three main theories. The main advantages and drawbacks. Which is the better theory and why....»

Management : la stratégie de Google

Entreprises & gestion   |   Management organisation   |   Étude de cas   |   24/11/2008   |   fr   |   .doc   |   6 pages
Extrait du document : « Google Inc. Microsoft and Apple are more worried about improve the speed of The management strategy The organizational is Google is not really common in an ...»

Extrait du sommaire : «What are the key factors behind Google's early success?. The Human Resources Strategy of Google. The development strategy. The management strategy. Do you expect the search business to become more concentrated?. Is search a winner-take-all...»

Stratégie des affaires internationales - Acer, Inc. : Taiwan - Le dragon dévastateur

Entreprises & gestion   |   Stratégie   |   Étude de cas   |   16/05/2008   |   en   |   .doc   |   8 pages
Extrait du document : «International Business Strategy - Acer, Inc.: Taiwan's rampaging market were Compaq (12.6%), Apple (11.5%), Packard The logistic operational management is very ...»

Extrait du sommaire : «Resources and capability analysis, Acer's core competencies. In-and-Outbound Logistic:. Operations. Marketing & Sales and Services. The procurement. Technology development. Human resources. Firm infrastructure. Acer's core competencies: linkages...»

Regulation internationale des comptes d'entreprise : comprendre les différences entre les Etats-Unis et l'Europe

Entreprises & gestion   |   Management organisation   |   Exposé   |   09/08/2008   |   en   |   .doc   |   6 pages
Extrait du document : « Apple inc. The demise of Enron involved the management creation of international entities providing management with full anonymity to hide any losses that the ...»

Extrait du sommaire : «The U.S. entrepreneurship according to Ayn Rand. Ayn Rand's philosophy: objectivism and integrity. Ayn Rand's economical vision. An undermined vision by recent activities of companies. Why is Rodgers so afraid of European accounting ? Is he...»

Etude du cas Google

Entreprises & gestion   |   Stratégie   |   Étude de cas   |   11/01/2008   |   en   |   .doc   |   7 pages
Extrait du document : « The development of Google inc. About the own rules, Google has its own rules of management and they and we can easily prove that with the new Apple model which ...»

Extrait du sommaire : «Les facteurs expliquant le rapide succès de Google / valeurs et culture de l'entreprise. Le business des moteurs de recherche doit-il ou ne doit-il pas être concentré ?. La recherche est un business où 'le gagnant remporte toute...»

Sony et sa Playstation 3 en Europe

Marketing & marques   |   Marketing technologies   |   Étude de cas   |   13/04/2008   |   en   |   .doc   |   7 pages
Extrait du document : « skills but this reputation is in decline since other brands like Apple are now A TOP COMMITMENT MANAGEMENT Sony Computer Entertainment Inc (SCEI) is ...»

Extrait du sommaire : «Executive Summary. Problem Statement. Situation Analysis. External Analysis. Internal Analysis. Segmentation analysis. Strategic Alternatives. Strategic Alternative 1. Strategic Alternative 2. Recommendation. Implem...»

Ernest Mandel, ou la fidélité à Marx

Économie & marchés   |   Économie générale   |   Mémoire   |   12/02/2009   |   fr   |   .htm   |   3 pages
Extrait du document : « a minimum, the following- Top Management Advocacy: If technology consultant Forrester Research Inc., in conjunction For example, Apple Computer, Hewlett-Packard ...»

Extrait du sommaire : «...»