Marketing - Diesel

Marketing & marques   |   Marketing mode   |   Étude de cas   |   04/01/2007   |   en   |   .pdf   |   48 pages
Extrait du document : «In 1978 Renzo Rosso created Diesel. Diesel is located on a niche of ready-to- wear clothes between the creative fashion and the semi luxury. ...»

Extrait du sommaire : «Managerial overview. The Market. Positioning/ size/ evolution. Competitors. Weakenesses. Strategy. Positioning/ customers. Product/ offer. Licencing. Suppliers. Retail. Collections/ reliability. Message/ analysis. Brand /...»

Recherche de marché : le lancement d'un moteur diesel hybride par le groupe PSA (2006)

Marketing & marques   |   Marketing automobile   |   Exposé   |   23/02/2007   |   en   |   .doc   |   4 pages
Extrait du document : « and to have a really ecological car.¶ ¶PSA group developed and presented its diesel hybrid engine in 2006. ¶Now, the question of marketing and thus of ...»

Extrait du sommaire : «Contexte. Conception de la recherche. Collecte d'informations. Structure. Déguisé / non déguisé. Administration de l'enquête. L'échantillonnage des questions. Population cible. Base du sondage. Taille de...»

Green marketing issues about Total

Marketing & marques   |   Marketing produit   |   Étude de cas   |   27/11/2006   |   en   |   .doc   |   16 pages
Extrait du document : « now inspection tools to pass through the pipes Marketing: After Erika 100 kilometres, and Rubia DPF lubricants specially designed for diesel vehicles equipped ...»

Extrait du sommaire : «Introduction of the company.. History.. Facts about total.. Strategy.. General analysis about total.. Respect of the regulations, norm and audit. . Porter five forces.. Value chain analysis.. Eco-performance matrix.. Products analysis.. Leveraging...»

La stratégie marketing de Levi's

Marketing & marques   |   Marketing mode   |   Étude de cas   |   08/05/2004   |   en   |   .doc   |   11 pages
Extrait du document : « Analyze of two marketing campaign A. The launch of the type 1 1. The product prices between the jeans of specialized brand in the Jean as Levi's, Diesel or Lee ...»

Extrait du sommaire : «About the company. Levi's company. History from 2000 to 2003. Problems. Products. Example of the french market. The jean's market. Analyze of the demand. Analyze of the supply. Analyze of a marketing campaign. The launch of the type 1. How Levi's...»

Etude de la campagne publicitaire de la Touareg "Kong" de Volkswagen

Marketing & marques   |   Marketing automobile   |   Étude de cas   |   10/03/2008   |   en   |   .doc   |   7 pages
Extrait du document : « in Universal films, TV shows and opportunities for joint marketing and merchandising to changing consumer demand because it manufactures both diesel and petrol ...»

Extrait du sommaire : «Contexte. Forces. Faiblesses. Opportunités. Menaces. Objectifs. Objectif marketing. Objectifs de communication . Stratégie. Une stratégie push ou pull ?. Cible...»

Diagnostic marketing de la marque American Eagle

Marketing & marques   |   Marketing produit   |   Étude de cas   |   20/11/2007   |   en   |   .doc   |   26 pages
Extrait du document : « new marketing strategy for the coming year (2007) * Measure marketing strategy and The store stocks many brands that include Lacoste, Diesel, True Religion and ...»

Extrait du sommaire : «Analysis of the Marketing Communications. Description of the company. Description of the product. Mediums- American Eagle Outfitters . Central Theme and Message. Evaluation of marketing communication activities....»

Le marketing ethnique est-il éthique et légitime ?

Marketing & marques   |   Marketing des services   |   Mémoire   |   03/09/2008   |   en   |   .doc   |   38 pages
Extrait du document : « So we can say this new marketing concept represents a huge challenge for companies. Indeed, prestigious brands often appeal to them: "Nike", "Diesel" and so on ...»

Extrait du sommaire : «What is ethnic marketing? . Some definitions to start. The origin of this concept. A concept with numerous applications. An unsettled marketing concept. Ethnic marketing, a concept with different faces . What are the ethnic marketing targets? What...»

Analyse marketing de l'industrie des voitures et des personnes célèbres

Marketing & marques   |   Marketing automobile   |   Mémoire   |   03/05/2008   |   en   |   .doc   |   94 pages
Extrait du document : « devising a marketing campaign. taxation | | | | | Petrol, diesel | | | | | and other ...»

Extrait du sommaire : «Industry Review. Celebrity Endorsements. Motor Industry. Other Factors involved in the Automobile Purchase Process. Research Objectives. Literature Review. Multi-Dimensional Scaling. Perceptual Mapping. Correspondence Analysis. Marketing...»

L'entreprise doit-elle traiter le monde comme un marché unique, avec une approche marketing standardisée, ou faire des adaptations locales des marques ?

Marketing & marques   |   Marketing international   |   Exposé   |   22/02/2009   |   en   |   .doc   |   5 pages
Extrait du document : « Bernath published on emerald, in Europe, currently pan- European brand marketing is not on the website ebay sell numerous collections of jeans Diesel with huge ...»

Extrait du sommaire : «Théorie de la marque. Définition. Le concept initial. La représentation de la marque. Marques internationales : les facteurs environnementaux. Barrières socio-culturelles. Barrières légales. Barrières...»

PSA, un fabricant de voitures français (Peugeot)

Entreprises & gestion   |   Stratégie   |   Étude de cas   |   29/10/2002   |   en   |   .doc   |   8 pages
Extrait du document : « Diesel technology is now recognised for its environmental qualities, thanks notably to the financial and human means, but keep their marketing and commercial ...»

Extrait du sommaire : «What are the major issues in the case?. Increasing competition. Innovations. Increasing flexibility and cost control:. Environmental issues. Which are the important decisions made. An internal growth strategy. To face merging globalization trend :...»