ADMR: l'association du service à domicile

Marketing & marques   |   Marketing des services   |   Étude de cas   |   13/11/2007   |   en   |   .doc   |   7 pages
Extrait du document : « the price depends on the service and time of the benefit * A good yield management with a case Marketing Mix Product elements ADMR services target a ...»

Extrait du sommaire : «Services. My reason for selecting this organisation. Particular issues in terms of services marketing. Marketing Mix. Product elements . Place, Cyberspace and time . Process. Productivity and Quality . People. Promotion and Education . Physical...»

Accor

Entreprises & gestion   |   Management organisation   |   Étude de cas   |   13/08/2008   |   en   |   .doc   |   15 pages
Extrait du document : « acquired SDHP SA, Royal Image Direct Marketing, Go Voyages The services business had an excellent year in 2006 Market value: - Dividend Yield = dy = d1/S0 = 4.47 ...»

Extrait du sommaire : «Résumé exécutif. Points clés. Chiffres clés. Contexte. Présentation de la société Accor. Présentation du rapport annuel. La gestion de l'entreprise. Ressources humaines. La gestion des risques. La...»

Wine & Riviera : projet de business plan pour un distributeur de vins de qualité à Dublin

Entreprises & gestion   |   Stratégie   |   Étude de cas   |   29/04/2009   |   en   |   .doc   |   35 pages
Extrait du document : « is the advices and the top quality services from the The Marketing strategy is based on the service to first for customer loyalty and high yield investment in ...»

Extrait du sommaire : «Company Description. Products and services. Long Term Aim of Business. Objectives & Mission. CSF's. Market Analysis & Competition. Demand and Market data. Targeted shares. Market trends. Competitive advantage. Benefit to...»

L'avantage concurrentiel d'Easyjet

Marketing & marques   |   Marketing des services   |   Étude de cas   |   30/01/2007   |   en   |   .doc   |   9 pages
Extrait du document : « Easygroup - Business lounges - Minimum services and no Sports Marketing, Third Edition is appointed chief executive and will set up his "yield management system ...»

Extrait du sommaire : «Competitive advantage theory. Assessing the environment and the nature of the competition. EasyJet SWOT analysis. Sources. Porter's matrix. Sources. Analysis of the different forces and strategy between EasyJet and Ryanair. Sources. Marketing mix...»

Lancement d'une auberge de jeunesse à Dubai

Marketing & marques   |   Marketing tourisme   |   Étude de cas   |   09/03/2009   |   en   |   .doc   |   13 pages
Extrait du document : « The offer; Our web site; Our yield management; Brand image. Our marketing strategy: Customer A cheap youth hostel associated with various services to young ...»

Extrait du sommaire : «Situational analysis in Dubai. Specificities. Figures. The company. Structure and organisation of the company. The offer. Our web site. Our yield management . Brand image. Our marketing strategy . Customer Analysis . 4 P's analysis. The Porter's...»

Tauzia : la création des « Inn »-Roads en Indonésie, le potentiel et les risques de lancer une chaîne d'hôtels en Indonésie

Entreprises & gestion   |   Stratégie   |   Étude de marché   |   22/11/2006   |   en   |   .doc   |   50 pages
Extrait du document : « also launched an aggressive marketing policy as Operating policies Tauzia provides management services which are to focus on improving yield management in all ...»

Extrait du sommaire : «Presentation of the company. Company identity. Company activities. Company environment. The growing-tree strategy. Analysis of the situation of the company. Management analysis. The internship. Definition. The aims of my mission. Setting up a hotel...»

Rezidor SAS : la "Gestion de la Relation Client" (GRC) dans l'industrie de l'accueil

Entreprises & gestion   |   Logistique   |   Exposé   |   27/02/2008   |   en   |   .doc   |   9 pages
Extrait du document : « for the customers by delivering superior services. to deal with direct marketing: email, letter demand fluctuations, Rezidor SAS could manage Yield Management. ...»

Extrait du sommaire : «L´analyse de la chaîne de valeur de la Gestion de la Relation Client (GRC). Analyse du portfolio du consommateur. L'intimité du consommateur. Développement du réseau. Proposition de développement de la...»

Le cas Ryanair

Entreprises & gestion   |   Stratégie   |   Étude de cas   |   28/08/2008   |   en   |   .doc   |   6 pages
Extrait du document : « fleet (Boeing 737-800) * Efficient yield management This cutting advices or critics about the services), the customer in a strategy of mass-marketing which is ...»

Extrait du sommaire : «Business model. Mission statement. Business concept. The importance of E-Business in the business model. E-Business and the Ryanair's growth. Different aspects of E-Business. Impact on the Ryanair's growth....»

Analyse de la stratégie de la SNCF

Entreprises & gestion   |   Stratégie   |   Étude de marché   |   16/04/2004   |   en   |   .doc   |   25 pages
Extrait du document : « way some of its products were marketing failures: one of the success of the SNCF in Yield Management is its The new services provided to customers have a great ...»

Extrait du sommaire : «Why has the SNCF introduced the revenue management ?. The specificities of the SNCF. An increasingly competitive market. The lack of capacities optimisation. The revenue management, as an answer to customers' expectations. Is the introduction of...»

Le secteur de la location de voiture

Marketing & marques   |   Marketing automobile   |   Étude de marché   |   27/12/2008   |   en   |   .doc   |   6 pages
Extrait du document : « on the other hand, uses sophisticated yield management software to on internet to all the services provided by rental car companies do their marketing and a ...»

Extrait du sommaire : «What are the tools available?. Porter's Five Forces Analysis. The threat of Potential Entrants. The Threat of Substitute. The Bargaining Power of Suppliers. The Bargaining Power of Buyers. Competitive rivalry among sellers. Porter's five forces...»