Projet de gestion de marque : Fast bio, restauration rapide saine et bio

Marketing & marques   |   Marketing produit   |   Étude de cas   |   28/05/2009   |   en   |   .pdf   |   29 pages
Extrait du document : « of a successful story; The competitors. Fast & Bio concept: Positioning statement; Swot analysis. Marketing policy and Brand promotion: ...»

Extrait du sommaire : «Market study. Catering presentation. Bio products and trends. Bio fast food, example of a successful story. The competitors. Fast & Bio concept. Positioning statement. Swot analysis. Marketing policy and Brand promotion. Positioning...»