"Prendre en compte les capacités réelles d'une entreprise est la clé d'une stratégie marketing efficace", Anon

Marketing & marques   |   Théories marketing   |   Commentaire de texte   |   04/07/2008   |   en   |   .doc   |   4 pages
Extrait du document : « Bibliography ADCOCK WILEY, Marketing Strategies for Competitive Advantage, 2001 SNELL, Management Building Competitive Advantage, International Edition, 4 ...»

Extrait du sommaire : «Understanding a company's capabilities is the key to a strong strategic marketing position. The example of Coca-Cola and Pepsi. The Resources Based View : understanding firm success based on how well the firm uses its internal resources. The Value...»