L'atelier des chefs

Entreprises & gestion   |   Management organisation   |   Étude de cas   |   08/03/2007   |   en   |   .doc   |   7 pages
Extrait du document : « In fact, it is the goal of a multicultural management to improve relationships with "as we see us / as they see us" and thus recognizing cultural differences ...»

Extrait du sommaire : «Should we attract British people. Historic. Concept. Opportunities to relocate this concept in England. Place. Customers targeted. Promotion. Workshop structure and staff management. Structure. Staff management. Customers management. Implementation...»

La stratégie marketing internationale de McDonald's

Entreprises & gestion   |   Stratégie   |   Étude de cas   |   23/06/2008   |   en   |   .doc   |   24 pages
Extrait du document : « tolerance. Today multicultural management emerges, animated with a lot of debates concerning the notion of culture for example. ...»

Extrait du sommaire : «The international marketing strategy of McDonald's. Come back to McDonald's history . What about McDonald's international marketing strategy? . McDonald's first expansion and cultural adaptation. McDonald's: Getting abroad . Price strategies and...»

Le management interculturel : analyse culturelle de Nissan

Entreprises & gestion   |   Ressources humaines   |   Étude de cas   |   22/01/2009   |   en   |   .doc   |   6 pages
Extrait du document : « Recommendations. Intercultural management: Nissan cultural analysis Abstract Nowadays, multinationals are of their plants and their multicultural workforce. ...»

Extrait du sommaire : «Nissan's history. The industrial problem. Cultural, intercultural and diversity issues. Recommendations....»

Diagnostic global sur le management de Publicis Groupe dans un contexte économique à risque

Entreprises & gestion   |   Management organisation   |   Étude de cas   |   12/10/2009   |   en   |   .doc   |   35 pages
Extrait du document : « ces aspects pour realiser notre diagnostic global de management. public relations, corporate and financial communication, multicultural communication, event ...»

Extrait du sommaire : «Presentation of Publicis group (inventories of fixtures). Communication market's presentation. The Publicis company in a competitive environment. Publicis en interne. Etude des objectifs. Analyse de la gouvernance de l'entreprise Publicis. Analyse...»

Comment Schneider Electric a adapté sa stratégie de marketing pour faire face à l'internationalisation de ses clients principaux

Marketing & marques   |   Marketing international   |   Étude de cas   |   20/04/2007   |   en   |   .doc   |   7 pages
Extrait du document : « A multicultural policy for human resources management The success of a globalization strategy supposes to implement specific policies upstream concerning ...»

Extrait du sommaire : «The globalization of key customers and the marketing strategy of Schneider. Customers more and more internationalized . The necessity to implement a global marketing strategy. The globalization of the marketing policy: a win-win strategy. For the...»

La gestion des ressources humaines internationales : Coca-cola

Entreprises & gestion   |   Ressources humaines   |   Étude de cas   |   01/02/2008   |   en   |   .doc   |   6 pages
Extrait du document : « This multicultural company follows numerous ways to manage diversity; the company makes They also, estimate the management of diversity during the annual ...»

Extrait du sommaire : «La diversité du management chez Coca-Cola. Contexte actuel de la diversité. Définition de la 'gestion de la diversité'. Théories . Comment Coca-Cola manage la diversité . Relations entre les employés chez...»

ECAPS Merger of Export Companies

Entreprises & gestion   |   Management organisation   |   Étude de cas   |   19/01/2008   |   en   |   .doc   |   10 pages
Extrait du document : « This implies managing more and more interfaces with multicultural teams, whether they systems, the commercial procedures, the various styles of management, etc ...»

Extrait du sommaire : «Why a handbook. Culture. What is culture?. Why is it important to understand the other cultures?. What is important while learning about a new culture?. Errors that might occur in Intercultural Communication. How to improve/Build intercultural...»

Gestion de l'image de marque du fabricant de champagne Mumm

Marketing & marques   |   Marketing luxe   |   Étude de cas   |   15/10/2009   |   en   |   .doc   |   10 pages
Extrait du document : « CONCLUSION Today, the House GH Mumm retains a multicultural approach and openness to to two main factors: the quality of champagne and its brand management. ...»

Extrait du sommaire : «History of the House Mumm . Reputation . Brand awareness . Perceived Quality Customer . Loyalty Image. Brand identity. Sponsorship . Sports . Arts . Gastronomy . Advertising and Special Products....»

La culture est-elle un élément intrinsèque de la gestion et du leadership : l'Europe de l'Est contre l'Europe de l'Ouest ?

Entreprises & gestion   |   Management organisation   |   Étude de cas   |   04/02/2009   |   en   |   .doc   |   16 pages
Extrait du document : « specific political system brought differences in terms of management techniques. culture, managers and leaders have usually a multicultural education background ...»

Extrait du sommaire : «Ceausescu, Roumanie. Présentation de la Roumanie. Nicolae Ceausescu. Francisco Franco. Walesa, Pologne. Lech Walesa : un leader solidaire. Maurice Thorez : un leader directif. Lénine, Russie. Présentation de la Russie. Lénine :...»

Marketing international : Skoda

Marketing & marques   |   Marketing automobile   |   Étude de cas   |   25/01/2007   |   en   |   .doc   |   12 pages
Extrait du document : « They brought their experience, their performance oriented management and offer a CEO's are well prepared to the understanding of this multicultural environment ...»

Extrait du sommaire : «General Audit, the 4 C's Context, Company, Consumer, Competition. The Context. The Company. The Consumers. The Competitors. Marketing StrategiesSkoda's Marketing Strategy. Skoda's International Marketing Strategy. Critics and...»