Projet d'analyse de graphiques et de clusters à échelle multidimensionnelle : Analyse d'une boisson irlandaise chaude

Marketing & marques   |   Marketing international   |   Thèse   |   05/05/2008   |   en   |   .doc   |   159 pages
Extrait du document : «An Industry Analysis of the Irish Hot Drinks Market: Coffee Drives Popularity with Younger Consumers; Tea Grows Old and Stale and ...»

Extrait du sommaire : «An Industry Analysis of the Irish Hot Drinks Market. Coffee Drives Popularity with Younger Consumers. Tea Grows Old and Stale and is Being Replaced by Fresh, Colourful Niche Markets. Cosmopolitan Attitudes Drive Premium / Speciality Product...»