La lutte des hypermarchés pour faire face au développement du hard discount en France

Marketing & marques   |   Marketing distribution   |   Exposé   |   24/02/2009   |   en   |   .doc   |   9 pages
Extrait du document : « into account differences in cultural backgrounds or the fact that French population today is seen as multicultural. Management de la distribution, DUNOD, Paris ...»

Extrait du sommaire : «Aims and objectives of the research. Literature review . Research design. Timescale. Resources and access to study population....»