Gestion de l'image de marque du fabricant de champagne Mumm

Marketing & marques   |   Marketing luxe   |   Étude de cas   |   15/10/2009   |   en   |   .doc   |   10 pages
Extrait du document : « CONCLUSION Today, the House GH Mumm retains a multicultural approach and openness to to two main factors: the quality of champagne and its brand management. ...»

Extrait du sommaire : «History of the House Mumm . Reputation . Brand awareness . Perceived Quality Customer . Loyalty Image. Brand identity. Sponsorship . Sports . Arts . Gastronomy . Advertising and Special Products....»

L'Oreal, une multinationale fidèle à ses racines et à ses valeurs occidentales

Marketing & marques   |   Marketing luxe   |   Exposé   |   06/07/2008   |   en   |   .doc   |   15 pages
Extrait du document : « The local Management Director sets up a price led market penetration strategy. To reach this aim, L'Oreal has developed a multicultural advertising: the ...»

Extrait du sommaire : «A foreign strategy to get integrated into a foreign market. A constant way of acting on a foreign market: ?Act global, think local?. Same brands worldwide. Very thorough market research at the local level: the examples of China and Japan. A...»