BikeMe, le développement d'un nouveau service de transport publique écologique

Marketing & marques   |   Marketing des services   |   Étude de cas   |   12/05/2007   |   en   |   .doc   |   16 pages
Extrait du document : « Concept 1.2 Company 1.3 Market Potential 1.4 Management team 1.5 The founders' main competencies lies within their multicultural background, representing Japan ...»

Extrait du sommaire : «Company Description. Motivation. Product. Industry Analysis. Definition of both Overall markets. Market Size, Growth and Market Trends. Customer and Consumer Characteristics. Customer and Consumer Needs. Purchasing Decision Process . Product...»