La stratégie marketing internationale de McDonald's

Entreprises & gestion   |   Stratégie   |   Étude de cas   |   23/06/2008   |   en   |   .doc   |   24 pages
Extrait du document : « tolerance. Today multicultural management emerges, animated with a lot of debates concerning the notion of culture for example. ...»

Extrait du sommaire : «The international marketing strategy of McDonald's. Come back to McDonald's history . What about McDonald's international marketing strategy? . McDonald's first expansion and cultural adaptation. McDonald's: Getting abroad . Price strategies and...»

What skills does it take to "manage" cross-cultural M&A?

Entreprises & gestion   |   Stratégie   |   Exposé   |   21/11/2006   |   en   |   .doc   |   13 pages
Extrait du document : « a critical number of professionals with a unique set of skills and multicultural outlook which 1. Post M&A organizational design and the "5%" of management ...»

Extrait du sommaire : «Assessment stage.. What do we mean by ´assessment´?.. Critical notions to be envisaged during assessment.. Negotiation stage.. What is the point of negotiating ?.. Implementation stage.. Why is the implementation phase important ?.. What...»