From Russia with Love: Lessons of the Noga arbitration case

Droit public & international   |   Droit international   |   Mémoire   |   10/09/2007   |   en   |   .doc   |   20 pages
Extrait du document : « is to de-politicize the contractual relationship and bar the state SPANOGLE John A. (Jr.), FITZGERALD Peter L., INTERNATIONAL BUSINESS TRANSACTIONS - A WASH. ...»

Extrait du sommaire : «The Noga case: an illustration of the risk of an unenforceable award against a state. The Noga case: facts and procedure. Noga's basis for action and the issues to be examined by the Court . Russia's arguments and the solutions provided by the...»

L'Oréal Redken pour hommes

Marketing & marques   |   Marketing luxe   |   Étude de cas   |   28/12/2007   |   en   |   .doc   |   20 pages
Extrait du document : « their hair: how often should they wash it, what 2. Schwarzkopf Schwarkopf is a business globalizing successfully Skin care with Cleansing bar * Haircolor with ...»

Extrait du sommaire : «The men hair care market. The market situation. The consumer and its trends. The competition. Redken for men and its competitors. The business performance. The general comparison of the products. Positioning and image. Prices. Communication...»

Le marché cosmétique masculin - audit stratégique de ClarinsMen

Marketing & marques   |   Marketing luxe   |   Étude de cas   |   25/01/2007   |   en   |   .doc   |   73 pages
Extrait du document : « more often than women since they wash and cut them eight rooms for treatments, one water bar and a accelerate expansion of the China business" and "aggressive ...»

Extrait du sommaire : «The context. Definitions. Economical context. Political and legal context. Ecological and ethical context. Social context. Technological context. The Consumer. The feminisation of the male consumer. A budget dedicated for appearance. Who are those...»

Succès du baladeur numérique Ipod d'Apple (2001-2007): Témoin des nouveaux rapports marketing entre les marques High-Tech et les 18-25 ans

Marketing & marques   |   Marketing technologies   |   Étude de cas   |   05/10/2007   |   fr   |   .doc   |   173 pages
Extrait du document : « Le debut de la decennie 90 ou Apple sombrait dans le rouge au point de se voir contraint de preparer un plan de restructuration draconien ou 35000 postes ...»

Extrait du sommaire : «Première partie - Destins croisés : l'iPod bondit, les marques s'essoufflent. iPod : Quatre lettres qui ont transformé un nain de l'informatique en géant de la musique numérique. Consommateurs et marques high-tech : un...»