La segmentation : un cadre global ou une nécessité locale ? L'exemple de L'Oréal
Date de publication :
22/02/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
42 pages
Sommaire :
Sommaire
- Benefits of Market Segmentation
- Process segmentation of the market
- Types of segmentation
- Study case: L'Oréal
- L'Oréal as a company
- Organization
- L'Oréal Global Presence
- Focus on Select Global Players: the direct competitors of L'Oréal in the hair care industry
- Products
- Branding
- Global Image
- Sales Promotions
- Segments Targeted
- Conditioning cream, hair style
- Pros and Cons of the segmentation strategy of L'Oréal
Résumé :
This study case analyzes the L'Oreal segmentation in worldwide markets for Hair Care Products. The specific product segments analyzed are shampoos and other hair care products (deep conditioner hair care, cream conditioner, conditioning cream for hairstyle etc.). The report provides separate comprehensive analytics for the US, Europe, and Latin America and the way to manage a segmentation strategy throw a global market.
Market segmentation allows identification of the customer's needs within a submarket and most effective design of the marketing mix in order to meet them. The medium-sized companies can grow faster if they obtain a strong position in the specialized market segments.
The company creates a more nuanced product or service offer and puts the appropriate price for the targeted audience.
The selection of distribution channels and communication is much easier.
The company faces fewer competitors in the specific segment.
It generates new opportunities for growth and company gets a substantial competitive advantage.
Market segmentation allows identification of the customer's needs within a submarket and most effective design of the marketing mix in order to meet them. The medium-sized companies can grow faster if they obtain a strong position in the specialized market segments.
The company creates a more nuanced product or service offer and puts the appropriate price for the targeted audience.
The selection of distribution channels and communication is much easier.
The company faces fewer competitors in the specific segment.
It generates new opportunities for growth and company gets a substantial competitive advantage.
Voir docs similaires : Marketing produit
3
Stratégie d'internationalisation des entreprises en Asie
Exposé | 06/08/2007 | fr | .doc | 27 pages
4
Les stratégies logistiques des entreprises de luxe - Exemple de Louis Vuitton
Étude de cas | 08/12/2006 | fr | .doc | 42 pages
5
Le secteur des produits cosmétiques en Chine (2006)
Étude de marché | 02/03/2008 | fr | .doc | 20 pages
Dernières nouveautés dans la catégorie : Marketing produit
1
Lancement d'un nouveau produit : le micro-ondes "KeepWarm"
Étude de cas | 04/11/2009 | fr | .doc | 25 pages
3
L'élasticité de la demande : le cas particulier du parfum
Étude de marché | 29/10/2009 | fr | .doc | 11 pages
5
Nespresso, un concept unique pour un expresso unique - stratégie de développement
Étude de cas | 22/10/2009 | fr | .doc | 15 pages
Les plus consultés sur 30 jours en : Marketing produit
1
Dove et son développement sur le marché du capillaire : lancement d'une nouvelle gamme de produits
Étude de cas | 17/02/2009 | fr | .doc | 26 pages
Les garanties d’oboulo.com :
Comment ca marche ?
Garantie qualité
Satisfait ou remboursé
Paiement sécurisé
Qui sommes nous ?
