Sephora Homme

Étude de cas Marketing & marques Marketing produit

Date de publication :

20/09/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

12 pages

Niveau :

grand public

Consulté :

0 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Presentation of the company
Study Analysis - Collecting Data
1. Business related issue
2. Time and report frame
3. Sample size and frame of the survey
The questionnaire
Exploring data
1. How old are you?
2. Do you thing Sephora's interiors are attractive for men?
3. Are you satisfied with the products range Sephora offers you?
4. What is your average spending when you come to a Sephora shop?
5. Are you satisfied of Sephora's employee's advices and professionalism?
6. How often do you come to Sephora?
7. What is your overall satisfaction level to Sephora?
8. Are you loyal to Sephora?
Describing statistics
Testing data

Résumé :

Nowadays, work is a burning condition. Indeed, the business world keeps on getting more and more competitive and difficult to deal with, because of globalization and multi cultural thinkings, but also because of the development of the entrepreneurial spirit and the fact that monopoles are now very rare, as costs and competition allow the development of wide ranges of products in different countries. Reactivity is thus needed in today's world, in order to create more and more original products or services but also in order to be able to face that competition.

In order to differentiate themselves from their competitors, companies use quantitative and qualitative researches, so that they can know exactly their consumer's needs, wills and expectations but also to see why they are interested in that product, why they would be faithful to it and what they would like to change on it.

In this case study we are going to focus on the company sephora, (a cosmetics and beauty products retailer) and especially about its men consumers, in order to see if proposing a wider range of products for men would be interesting or not for the company, and highlighting what kinds of products are the most successful and appealing to them.