Société de software en Chine

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14 pages word

anglais

bourse

étude de cas

publié le 23/05/2008

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niveau : expert

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Résumé

software company in China (titre original)

With the globalization, the software industry of China will cooperate with the similar sector of the other countries in order to carry out common benefit.
Although one complains about the hacking of the software in China, several universally known manufacturers chose China as bases development.
Since last June, several foreign manufacturers expressed that they want to strengthen the co-operation with the software industry of China in order to follow a way of common development.
During the 6th Fair of the software of China held at the end of June in Beijing, Chen Yongzheng, president of Motorola (China), declared that its company will invest, in five years, nearly a billion dollar in the center software Motorola (China) which will become a “giant of the software” of China and a research center and development on a world level.
Its examples show that the chinese market is very interesting. The large companies have to decide to be established in this country, but the success is not to in no case to ensure. So that an establishment is a success, it is necessary to take into accounts specificities of the country. In this assignment, we will explain the general characteristics of the chinese market and the market of the software. Then we will detail the key points to take into account to make a success of its establishment.

Sommaire

General characteristics of the chinese market
Growth of the informatics sector
Software
Strategy
1. Strategies of establishments in China
2. Fusion
3. Intercompany management syndicate
Intercultural question the mains issues
1. Protection intellectual
2. The Geert Hofsede matrices
3. This kind of matrix proposes the cultural characteristics of a country
4. Appearance
5. Human resources
6. Communications