Sony : stratégie de lancement du MiniDisc
Date de publication :
12/06/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
5 pages
Sommaire :
Sommaire
- How did Sony's strategy of ''global localisation'' influence their launch of the MiniDisc?
- The Global Strategy
- The Local Strategy
- Do you think it was successful? How successful do you think it was?
- Good solutions
- Difficult decisions
Résumé :
sony is a leading Japanese consumer electronics brand globally, known through its universal and language-free brand name "sony". Also reflected in the fact that it is ranked on number two in the global brand power league, just after Coca-Cola.
A key to sony's success is its "global" status. A status achieved in the 1970s when sony became the first Japanese company to float on the New York Stock Exchange. Just two years later, sony opened its first American factory, with European production starting in 1974. By 1985 the concept of "Global Localization" was well established, with 70% of sales coming from outside of Japan.
A key to sony's success is its "global" status. A status achieved in the 1970s when sony became the first Japanese company to float on the New York Stock Exchange. Just two years later, sony opened its first American factory, with European production starting in 1974. By 1985 the concept of "Global Localization" was well established, with 70% of sales coming from outside of Japan.
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