Starbucks

The purpose of this memo is to study starbucks' strategy. For this reason many points shall be studied: first the business analysis to understand what kind of company Starbuck is, then the PESTEL analysis in order to figure out the environment of the market. After having an overview of the internal and external aspects, the mission statement of the company will be realized with the vision and objectives of starbucks, afterwards the competition model will be established to know the competitive advantages of the company towards its competitors. Finally this whole analysis will lead to the strategy of starbucks with its positioning on the strategy clock.