Stratégie des affaires internationales – Acer, Inc. : Taiwan - Le dragon dévastateur
Date de publication :
16/05/2008
Langue :
Anglais
Format :
.doc
Nombre de pages :
8 pages
Sommaire :
Sommaire
- Resources and capability analysis, Acer's core competencies
- In-and-Outbound Logistic:
- Operations
- Marketing & Sales and Services
- The procurement
- Technology development
- Human resources
- Firm infrastructure
- Acer's core competencies: linkages between activities in Value Chain
- Acer's international competitive strategy and recommend for the new aspire development
- Acer's Internationalization Process and Strategy
- The new Aspire development
Résumé :
acer has been set up in 1976 under the company name Multitech, by Stan Shih, in taiwan. This family entrepreneurial start up has grown rapidly based on a distinctive culture to become an international global brand competitor. For thirty years, the firm has met many challenges to face to the highly competitive and fast technologically moving computer market.
We can sequence the acer's evolution by three major stages along three decades; Mutlitech, acer birth and rebirth under Shih's transformation program during 90's, and last but not least the international success giving to acer the third position on desktop world market.
In this case study we will observe the acer's twenty first years, and especially focus on the challenging reconstruction throughout 90's. We are going to analyse and understand how acer has challenging the PC competition to become a major actor worldwide. To get a critical view, we will appreciate its distinctive background and evaluate its way to compete.
In a first part, we will analyse the acer's resources and competences, then identify its core competences leading to its competitive position.
Responding to the second question, we will focus on the transfer of acer's core competencies to support its international strategy, and illustrate by an evaluation of the new Aspire strategic development.
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