Stratégie : Boeing

Étude de cas Entreprises & gestion Stratégie

Date de publication :

23/01/2007

Langue :

Anglais

Format :

.doc

Nombre de pages :

8 pages

Niveau :

expert

Consulté :

8 fois

Avis client :

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Achieve profit stability within the global civil aerospace industry
1. Property of the Capital
2. Civil aviation
3. The threat of new entering
Increase its market share
1. SWOT
2. Key points

Résumé :

The company is formed on July 15, 1916 by William E. boeing and George Conrad Westervelt. It is then named "B&W" according to the initial ones of its two founders. A little later its name changed into "Pacific Aero Products", and a year later, it is renamed "boeing Airplane Company".
In 1917, with the entry in war of the United States, Navy ordered 50 seaplanes of drive Model C, the first ordering of boeing. In 1923 boeing manufactured a postal transport aircraft Model 40A and in 1927 it gained a contract to ensure the air-mail connection San Francisco-Chicago. It created "boeing Air Transport then" to deal with its activities of air transports. During the first year, nearly 2.000 passengers were transported and one then undertook to create planes especially studied for the transport of the passengers, thus Model 80 was launched. In the years which followed, boeing started to acquire many firms of manufacture of planes, engines, airline companies and in 1929, boeing changed its name into "United Aircraft and Transportation Corporation".
In 1934, boeing became a large company manufacturing of the planes, of the engines, transporting the postal mail, dealing with the airports and ensuring of many air lines. But, under the pressure of an anti-monopoly act forbidding the manufacturers to exploit air lines, its creators sell their participations and "United Aircraft and Transportation" is separate in three entities: United Airlines responsible for air transport, United Aircraft responsible for manufacture in the East of the country and boeing Airplane Company responsible for manufacture in the West for the country.