Stratégie du groupe SUEZ

Étude de cas Entreprises & gestion Stratégie

Date de publication :

19/05/2008

Langue :

Anglais

Format :

.pdf

Nombre de pages :

55 pages

Niveau :

expert

Consulté :

7 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

SUEZ
1. Identity
2. History
3. Company's culture
4. Mission statement
5. Sectors overview and company's activities
Company's performance and strategy
1. Performance
2. Company's strategy
3. Customers, capital market and manufacturing
4. The competitive environment
Analysis of competitive advantages
1. Introduction
2. Competitive advantages
Future perspectives
1. Medium-term strategic priorities
2. Long-term industrial project
3. Five possible scenarios for the future
Personal strategic recommendations

Résumé :

Through the case study of suez Group, we are willing to develop diverse concepts composing the definition of the strategy. Firstly, this company has mainly caught our attention by the unconditional reputation that it has built up over the years. Knowing that the suez Group offers sustainable and innovative solutions in the energy and environment domains in order to manage public facilities in partnership with heterogeneous types of customers, we were wondering about the major attributes that are actually driving its activity. Curious to discover the adopted market approach, we have decided to investigate about its main features. We are well aware that in order to cope with the actual market-based reforms that the energy sector undergoes, the company has to adapt its tactic. All around the globe, suez is enjoying its mission to deliver to anyone "the essential of life". However, the customers' needs, competitive structures and the environment are undoubtedly varying following no welldefined pattern. Therefore, as a global economic player, suez has to observe, anticipate and rely on an evolutional and adapted strategy which should bring the business to turn into what we may qualify as being "a success story". Now, it is our duty to present you a very subtle strategy that the Group has adopted. First of all, we will sketch a quick presentation of the company in order to be more familiar with its organisation. There after comes the time to have a word about the company's performance and the kind of strategy it has chosen for. It is a fact that competition is everywhere; the energy and environment sectors aren't exceptions to the rule. The monopolised structure has nearly disappeared from our field of vision. For that reason, it is essential to have a look at the company's position on the market and its competitive advantages in order to picture the selected strategy. In the fourth part, we emphasise that the capacity to foresee the market's progression and evolution is fundamental in order to draw up the long term line of attack. Subsequently, some personal reflections will be giving and we will end up by drawing a conclusion including the main notions that will have been reflected on. 3