Stratégie de lancement d'un nouveau produit Apple : le iMove

Étude de cas Marketing & marques Marketing technologies

Date de publication :

24/06/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

33 pages

Niveau :

grand public

Consulté :

1 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

9,95 € Ajouter au panier

Sommaire :

Sommaire

Apple
1. History of Apple brand
2. Analyze of the brand
3. Company objectives
The market
1. Context in which the launch will take place
2. Porter's matrix
The I-Move
1. Description of the product
2. CBBE model
3. Objectives
4. Target
5. Positioning statement
New product launch: the I-Move
1. Marketing mix
2. Evaluation IMC Programs
3. Three V's model

Résumé :

I-Move a new idea of cam recorder which involves not only the functions that an I-touch offers us but in addition the function of recording a video, plus giving you the option of uploading it immediately into the web, as long you have internet connection. I-move will let you record all those important moment and events, keeping them and sharing them within you and you're beloved ones. apple is introducing this new concept so that we can be evolving with technology.

In this paper we will present all of the processes and analysis to consider if this product will really fit into our market; in this case we have chosen the country United States to be our first market. This document contains specifics of the product, physically and functionally. It deals with showing the range of prices and our range of target market as well; speaking as well of the problems facing nowadays, and giving of course the other points of our competitors; at least, showing what they don't have; and what we have.

I-move is a new product that is born in an era of innovation, where people are constantly advancing with technology, the objective of I-move is to fulfill all of the necessities that nowadays our generation is facing.