Stratégie marketing: Chanel n°5

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50 diapos .ppt

anglais

marketing

étude de cas

publié le 25/07/2008

avis client : non évalué

niveau : expert

consulté 0 fois

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Résumé

The new segment called "Young and Mysterious" is a segment that presents great opportunities and potential costumers for chanel n°5. A research can help better define a message that will appeal this segment and a medium hat will assure effective sells. This marketing analysis will be led, among other things, thanks to precise questionaries.

Sommaire

Problem and research question
Seeking for a message : focus group and conclusions
Seeking for a medium : survey and conclusions
The segment 'Young and Mysterious' - its potential
Conception of the focus group and the survey - its aims, detailed reports and results

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