La stratégie de marketing de Procter and Gamble
Date de publication :
28/02/2008
Langue :
Anglais
Format :
.doc
Nombre de pages :
36 pages
Sommaire :
Sommaire
- Presentation of the company
- History
- What is going on today?
- Procter & Gamble actual statements
- Missions
- Fragment of P&G's star products
- Respect local environment and norms
- Performance
- Goals
- Environmental analysis
- Internal environment
- Micro environment
- PEST
- Industry analysis
- Intensity of rivalry
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of substitutes
- Company Analysis
- Structure of the Company
- Culture of the Company
- Portfolio
- Procter and Gamble's Matrix
- Swot analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Strategies
- New strategies
- Existing strategy that we can improve
- Implementation Plan
Résumé :
We choose procter and gamble because it's a huge company which is present in different sectors and owns a multitude sort of product. They act internationally and have a good place and a good experience in the market.
After a successful start, P&G is now an international company that owns more than 250 different brands and is implanted in more than 35 countries worldwide. One of their major missions is to respond to consumer's desire in terms of quality and innovation but also to respect the local environment as much as they can. This could not be realized if indeed, the company did not go well financially. In fact, P&G has an important free cash flow that helps to develop and invest in new technologies. Added to sales that are rising up, we obtain a multinational company that has an insurance to be sustained by its shareholders for a long time. The firm has a good predicted future.
After a successful start, P&G is now an international company that owns more than 250 different brands and is implanted in more than 35 countries worldwide. One of their major missions is to respond to consumer's desire in terms of quality and innovation but also to respect the local environment as much as they can. This could not be realized if indeed, the company did not go well financially. In fact, P&G has an important free cash flow that helps to develop and invest in new technologies. Added to sales that are rising up, we obtain a multinational company that has an insurance to be sustained by its shareholders for a long time. The firm has a good predicted future.
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