Stratégie et positionnement du Club Méditerranée

Étude de cas Marketing & marques Marketing tourisme

Date de publication :

02/04/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

6 pages

Niveau :

expert

Consulté :

2 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Company name
Key partnerships
1. Afat Voyages 4 in France
2. Thomas Cook and Kuoni in Europe
3. Carlson Wagonlit Travel and Mill Travel in Northern America
Geographic regions
Key developments in the company history
Business sectors
Customer proposition
Supplier proposition
Business model(s)
Methods of operations
Key strategic directions
1. Current strategic decisions
2. Future strategic decisions

Résumé :

club méditerranée is a French Tour which provides luxury holidays in many parts of the world, usually in exotic locations. It is seen by many as having started the all-inclusive resort concept.

club méditerranée, commonly known as club Med, is a French corporation of vacation resorts which was created in 1950 by former Belgian water polo champion, Gérard Blitz.

club Med is a public company traded on the French market (NYSE Euronext Paris). Because of its public status, it is owned by various shareholders such as Accor SA (6%), Air France (2%), GLG Patners LP (10.9%), Fipar International (10.7%), French institutions (13.8%), foreign institutions (21%) and many others.