Le supermarché Tesco : étude de cas et analyse stratégique

Étude de cas Entreprises & gestion Stratégie

Date de publication :

06/03/2007

Langue :

Anglais

Format :

.doc

Nombre de pages :

23 pages

Niveau :

expert

Consulté :

32 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Draw a value chain for Tesco's activities in the UK. What activities did Tesco have to perform well in order to remain competitive in their market place?
1. External analysis
2. Business analysis: Tesco
Use the cultural web concept to map Tesco's organisational culture in 2003. pick key features of the web that your analysis suggest have helped tesco to achieve their success. How has the web changed during terry Leahy's tenure as chief executive? Have these changes contributed to Tesco's success, how,why?
1. The key features that have propelled Tesco to success
2. The Leahy changes
In the context of the UK supermarket environment critically evaluate Porter's model of generic strategy and one other model that discusses market strategy. Is it possible to categorise Tesco's market positioning as following a specific generic strategy, why, why not?
1. Does you analysis suggest any similarities/differences between the market strategies of Ryanair and those of Tesco in the context of the models discussed in part
Were Tesco wise to enter internet retailing, why, why not?

Résumé :

As a starting point, it would be useful to consider the environment of the national market. Indeed, it may help to understand why environmental influences are particularly significant in the future for the company and its competitors. So, "a dynamic PESTE analysis can be done in order to succeed in the new market" (Williamson et al, 2004).

We can retain that tesco has to take into account the environmental protection laws which are very stricts and also the fact that local authorities that regulate the land use planning. Then, tesco has to consider the inflation rate interests and personal disposal income insofar as these factors directly affect its sales. Furthermore, the lifestyle of the population is an important factor. As the population is aging and more women are employed, there is little time for shoping. Delivery services and tesco.com is good solution to solve the problem of "poor time/rich money". We can talk about electronic point of sales which are more and more increasing. Finally, it is important not to forget the environmental factors which affect a lot tesco's business. For example, the company uses a lot of energy (fuel, water) and has to spare the cost of energy using recycling.