Les systèmes d'e-business (Reebok)

Étude de cas Économie & marchés E-commerce

Date de publication :

30/03/2008

Langue :

Anglais

Format :

.doc

Nombre de pages :

10 pages

Niveau :

expert

Consulté :

2 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

E-business Development
1. Privacy laws
2. Contracts
3. Terms and conditions
4. Trade practices
5. Intellectual property
6. Copyright
7. Trade marks
8. Confidential information
9. Digital signatures
10. Security
11. Jurisdiction

Résumé :

Electronic business in its purest form is the extensive use of computers, communication technology, networking technology and computerized data to perform business processes. In other words, e-business is any system of employees, stakeholders, suppliers, distributors, sellers or customers that use the Internet as the basis for their operations. It can range from using e-mail to communicate with customers and/or conduct business to a web page promoting a company, from a full e-commerce retail site to the integration of procedures and processes using Internet based technology. It takes its cue from terms like e-mail, e-commerce, e-governance etc. The term "e-business" was coined by Lou Gerstner, CEO of IBM. Today leading online stores and companies have moved beyond the 'one-size-fits-all' approach to 'customization' and internet relationship. It is an electronic commerce application used for B2B or B2C. Online shopping has become popular mainly because of its speed and ease of use. Initially users were mostly computer literates, but now the universality of access has made paradigm shift in e-business operations.

E-business is more than just e-commerce. It involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer services, and cooperating with business partners. Now the internet e-business portals greet each customer by name and present targeted information and services that correspond to each visitor's unique preferences and requirements. This type of personalized attraction increases customer loyalty, enhances revenue for the company and helps in establishing a valuable database of customers.