Systèmes électroniques/informatiques d'entreprises : le cas Tabou

Étude de cas Entreprises & gestion Stratégie

Date de publication :

02/06/2008

Langue :

Anglais

Format :

.pdf

Nombre de pages :

45 pages

Niveau :

expert

Consulté :

1 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Corporate strategy and the implication for IS/IT/IM
1. Outline description of business; business strategic objectives and performance targets
2. Analysis of the market characteristics and environment
3. Model of supply and value chains
4. Outline budgets
Information Systems Strategy
1. Analysis of business and technical environment, including discussion of constraintsand opportunities arising from the application of IT
2. Identify business processes and primary system interactions
3. Outline analysis of main business processes
4. Detailed analysis of one business process and description of others
5. Information requirements: Database design using an entity relationship model
6. Applications portfolio: proposing an outline Information Systems strategy within the framework of the business strategy
7. Financial Analysis of Benefit and Cost of Information System
Information Management strategy
Information Technology strategy
1. Database Implementation: Sample database outputs (reports and underlying queries)
2. Sample webpage
3. Your individual contributions and your assessments of the strengths and weaknesses of what you have done

Résumé :

Electronic business system : tabou case study (titre original) tabou is a newly created company and operates a mail order business which launches a new on-line service. This company offers to women the possibility to buy several ranges of famous brands underwear or to customize themselves their underwear. Then, the company sells the products directly to the customers who order through the company website. Thus, the on-line company buys women's underwear in bulk, from many famous underwear companies, such as Aubade, Chantelle, DIM and woks with another supplier for customized underwear. Besides, it offers to its customers the possibility to virtually try the underwear. The novelty of tabou is also to allow customers to visualize how underwear fit them entering their measurements. Thanks to an efficient system, customers will see a very alike image of themselves. tabou trades only in Euros, since the company sells exclusively in France. �� Statement of the strategic mission Short-term strategic challenges: tabou is a start-up company which aims to differentiate from other on-line underwear companies owing to the first-mover advantage (customization). In a first time, the company will only focus on the French market. Managers' first strategic challenge is to successfully launch the new service in France and operates their business profitably.