Les systèmes d'information chez Amazon.com

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13 pages word

anglais

marketing

étude de cas

publié le 19/08/2008

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niveau : expert

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Résumé

Business managers are moving from a tradition where they could avoid, delegate, or ignore decisions about IT to one where they cannot create a marketing, product, international, organizational, or financial plan that does not involve such decisions.

There are as many ways to use information technology in business as there are business activities to be pursued. As a business end user, you should have a basic understanding and appreciation of the major ways information systems are used to support each of the functions of business.

Thus, in this assignment we will discuss business information systems, that is, a variety of types of information systems (transaction processing, management information, decision support, etc) that support the business functions of accounting, finance, marketing, operations management and human resource management.

In this assignment, first of all, I will make a presentation of the company amazon.com and its history. We will see in this part the changes of amazon.com from its early first-mover advantage through to the technology bubble crash in 2000, the introduction of a cost discipline, and its eventual emergence to what seems to be a profitable company.
Then I will focus on the online book selling industry and study the various forces of competition that affect it, based on Porter’s five forces analysis.
My third and last part will focus on the business intelligence and the business information systems of amazon.com.

Sommaire

Presentation of the Company Amazon.com
1. Description of Amazon.com
2. History of Amazon.com
3. SWOT analysis
Porter's five forces analysis
1. Potential new entrants
2. Threat of substitute products
3. Bargaining power of buyers
4. Bargaining power of suppliers
5. Rivalry among competitors
Business information systems