The benefits and risks associated with the implementation of 3G technologies at Vodafone

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6 word format

document in English

business strategy

presentation

published 07/07/2008

review : Completed

level : Advanced

requested 0 times

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Summary

Mobile phone technology has evolved rapidly in recent years. In particular the mobile phone industry is now witnessing the development of third generation or 3G mobile technologies. While these 3G technologies appear to provide a number of market and financial benefits for the mobile phone company, research on third generation technologies seems to suggest that these technologies are still highly speculative. As such, the decision of the mobile phone company to adopt 3G technologies must be considered in terms of potential benefits and risks.With the realization that third generation technologies pose such a substantial risk for the mobile phone company, there is a clear impetus to examine the risks and benefits of implementing these technologies. Utilizing this as a basis for investigation, this research considers the benefits and risks associated with the implementation of 3G technologies at Vodafone. Through a careful consideration of what has been written about the benefits and drawbacks of 3G technologies and a review of the Vodafone organization and its current market position, it will be possible to provide a comprehensive overview of the potential risks that would be associated with Vodafone’s decision to implement this new technology.