The impact of technological development on mobile phone companies living in a virtual world
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document in English
business strategy
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published 07/07/2008
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level : Advanced
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SummaryIntroduction
Over the course of the last two decades, telecommunications organizations have made notable innovations for consumers. While these technologies appear to be quite popular overall, the reality is that innovation in the telecommunication’s industry carries with it a considerable risk. To illustrate this point one only needs to consider the overall costs associated with technology development for mobile phone companies. Although investment in new technologies can place the mobile phone company on the cutting edge of technology, it can also mean the downfall of the organization if the new technology is not widely accepted by the general public. In addition, although new technology can promise great theoretical results, in practice, many of these technologies fail to live up to their hype.With the realization that technology development for mobile phone companies represents such a precarious undertaking, there is a clear impetus to examine the overall impact of this process on the mobile phone organization. Utilizing this as a basis for investigation, this research considers the problems that have been incurred by the Motorola organization with its decision to incorporate Bluetooth technology into all of its mobile devices.
Over the course of the last two decades, telecommunications organizations have made notable innovations for consumers. While these technologies appear to be quite popular overall, the reality is that innovation in the telecommunication’s industry carries with it a considerable risk. To illustrate this point one only needs to consider the overall costs associated with technology development for mobile phone companies. Although investment in new technologies can place the mobile phone company on the cutting edge of technology, it can also mean the downfall of the organization if the new technology is not widely accepted by the general public. In addition, although new technology can promise great theoretical results, in practice, many of these technologies fail to live up to their hype.With the realization that technology development for mobile phone companies represents such a precarious undertaking, there is a clear impetus to examine the overall impact of this process on the mobile phone organization. Utilizing this as a basis for investigation, this research considers the problems that have been incurred by the Motorola organization with its decision to incorporate Bluetooth technology into all of its mobile devices.
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