The role of marketing and advertising of the London’s West Ends
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document in English
marketing
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published 20/08/2008
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SummaryRecent hit shows from the Sound of Music to Joseph have driven the reversal in fortune of West End theatres, which had suffered a trend in declining ticket revenue and profits in the last decade. In January 2008, the Society of London Theatre announced a record breaking year in 2007 with more than 13.6 million theatregoers generating total tickets sales of almost £470 million, passing the £400 million mark for the first time. The Society’s Chief executive Richard Pulford cited the revenue statistics as an “annus mirabilis” for London theatre, stating that “these figures are a wonderful start to our centenary year but we’re under no illusions that we’re going to have to work very hard to maintain this success” (Maev Kennedy., 2008).
Table of Contents
- Explanatory note.
- The use of television shows as a central marketing tool for attracting theatre audiences.
- Spacey's emphasis on the dichotomy between high profile musicals and advertising.
- Comments of Andrew Lloyd Webber.
- The selective backing by the BBC of a few obvious musical favourites.
- Conclusion.
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