Le tourisme en Europe : l'apparition du CIV et du e-business

Above all, this final project is a global analysis of the European tourism industry. It tempts to establish a comprehensive panorama of the Tourism in europe, throughout the actors, the major destinations, the key figures...Then, this report underlines the significant changes the European tourism industry meets since several years. Internet and ICTs has become the favourite channels distribution. Currently, the traditional travel agencies are the main concerned. Their lack of adaptability and reactivity is a real problem. Incapable to adapt to Internet, they are loosing more and more customers while big tourism groups get rich. Tourism does not break away globalization. In europe, its highest importance attracts a lot of competitors, especially Americans. In a society which is continuously evolving, tourism industry seems to benefit from the opportunities. The leisure society and the decreased work-time are the main examples of positive evolution for tourism actors. The Tourism future is a cause for worry: after wholly having revolutionized the tourism industry, the e-tourism could destroy it!