Le tourisme dans le Nord-Pas-De-Calais, évaluation et recommandations
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étude de marché
publié le 08/11/2006
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niveau : expert
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Résumé
The global turnover of the tourist activity rises to 2,62 billion Euros. The nord-Pas-de-calais is placed in the 10th place of the French areas. This turnover accounts for 3,3% of the regional GDP.
Tourism, which was only emerging in 1985, is presented today as the second economic activity and the largest employer in the area. The statistical data carry, indeed, to believe that the nord-Pas-de-calais was right to bet on this sphere of activity. In 15 years (from 1990 to 2005), the number of nights increased by 30%, direct employment by 32%, the turnover by 60% and the hotel capacity by 70%. Fifty thousand people make their livelihood from tourism. Every year it creates on average 680 new jobs.
Little by little, tourism is becoming the economic solution, a means of rehabilitation and regional planning, a factor of social cohesion and vector of positive image.
Tourism, which was only emerging in 1985, is presented today as the second economic activity and the largest employer in the area. The statistical data carry, indeed, to believe that the nord-Pas-de-calais was right to bet on this sphere of activity. In 15 years (from 1990 to 2005), the number of nights increased by 30%, direct employment by 32%, the turnover by 60% and the hotel capacity by 70%. Fifty thousand people make their livelihood from tourism. Every year it creates on average 680 new jobs.
Little by little, tourism is becoming the economic solution, a means of rehabilitation and regional planning, a factor of social cohesion and vector of positive image.
Sommaire
- Geography and demography
- Demography
- Geography
- Destination
- Attractions
- Access
- Amenities and Ancillary services
- The community
- Destination competitiveness
- Economic overview
- The demand
- The economic weight
- Management in the destination
- The regional committee of Nord-Pas-de-Calais
- Its missions
- The strategic plan
- Strategic orientations and their objectives
- Marketing principles
- Swot
- Recommandation
- Improvement of the image of the area
- Reinforcement of the tourist attractivity
- Development of the tourist activity
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