Travel Magazines: What Readers Want
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2 word format
document in English
literature
school essay
published 08/08/2007
review : Completed
level : Advanced
requested 6 times
Summary
The retail industry is flooded with products and services, all vying for market share and revenue. In order to succeed, the different firms must carefully understand and analyze the market they are in. They must ask questions about their rivals and the structure of the industry, as well as make decisions regarding pricing and non-pricing strategies. FranklinCovey is a firm that sells planning systems for mostly business professionals, in the market of planners/organizers. They compete with other well-known brands such as At-a-Glance and DayRunner, yet there are characteristics that set them apart. During my observation of this firm, I came across distinctive elements of the industry and its overall structure, and made note of their various pricing and non-pricing strategies.
Table of Contents
- The content of a magazine is often built around what the editors think the target audience wants to read
- National Geographic Traveler (NGT) has the largest readership (6,835,000) of any travel magazine
- According to the 'Who We Are' page of its website, the magazine is aimed at 'the active, curious traveler
- In contrast to NGT, Travel + Leisure embraces the consumerism of travel
- The readers of T+L, however, appreciate its attention to consumerism, trends, and the more frivolous aspects of travel
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