La valeur marchande de l'e-business d'Amazon (2006)
Date de publication :
26/01/2008
Langue :
Anglais
Format :
.doc
Nombre de pages :
12 pages
Sommaire :
Sommaire
- The external environment of the company
- Environment Analysis
- Porter's Five Forces
- Profile of the company
- History
- SWOT Analysis
- What about competitors?
- Amazon and e-business
- Amazon's business model
- Amazon Vision & strategy
- Amazon.com Technology
- The evolution of the business model
- Strengths of the Web
Résumé :
In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling goods online. Media such as CDs, books, and movies is a common ware being sold on the Internet. Over the last decade, online stores have come and gone so often, many people scoff at their inception. But amazon.com is not such a company. It is one of the largest Internet sellers of media in the world today, and has expanded its selections to include clothing, beauty products, house wares, and thousands of other items.
Like eBay, amazon.com was born in 1995. The name reflected the vision of Jeff Bezos, to produce a large scale phenomenon like the amazon River. By 2005 amazon was a global brand with other 41 million active customer's accounts and order fulfillment to more than 200 countries.
amazon.com, which went online in 1995, was the first company to understand the fundamental basics of e-commerce, and who skillfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market.
Like eBay, amazon.com was born in 1995. The name reflected the vision of Jeff Bezos, to produce a large scale phenomenon like the amazon River. By 2005 amazon was a global brand with other 41 million active customer's accounts and order fulfillment to more than 200 countries.
amazon.com, which went online in 1995, was the first company to understand the fundamental basics of e-commerce, and who skillfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market.
Voir docs similaires : Marketing technologies
1
La place du e-business en France depuis une dizaine d'années
Exposé | 21/08/2009 | fr | .doc | 9 pages
3
L'Impact du Commerce Electronique sur la Fonction Commerciale de l'Entreprise
Mémoire | 02/03/2008 | fr | .doc | 28 pages
5
Analyse financière de Rue du Commerce (rueducommerce.com)
Analyse financière | 03/04/2008 | fr | .doc | 29 pages
Dernières nouveautés dans la catégorie : Marketing technologies
1
Questions sur la stratégie marketing de l'iTunes Music Store
Étude de cas | 03/11/2009 | fr | .doc | 6 pages
2
Comparaison de consoles de jeu en terme de design et d'innovation : la ps3, la Xbox 360 et la Wii
Étude de cas | 02/11/2009 | fr | .doc | 2 pages
3
Comment les opérateurs mobiles présentent-ils leurs offres aux jeunes ?
Fiche | 27/10/2009 | fr | .doc | 1 page
5
Comment Micromania a-t-il su devenir le leader de la distribution des jeux vidéo ?
Étude de cas | 19/10/2009 | fr | .doc | 9 pages
Les plus consultés sur 30 jours en : Marketing technologies
5
Stratégie marketing de Nintendo : exemple du lancement de la Wii
Étude de cas | 20/04/2009 | fr | .doc | 8 pages
