Les vêtements bio : un changement de comportement - analyse des campagnes de marketing
Date de publication :
04/09/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
4 pages
Sommaire :
Sommaire
- Edun
- Organic consumers association
- Zara
- Levi's
- The implications of the campaigns
Résumé :
As consumers are beginning to be more interested in the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has transformed dramatically (Ramberg, 2007). Consumers are starting to accept and purchase organically made clothes thanks to the campaign of eco-friendly companies like Edun as well as major players such as Zara and Levi's and the non-profit entity Organic Consumer Association. As a result, organic clothes have been able achieve high sales, and purchasing eco-friendly clothes is starting to become trendier and more mainstream (Ramberg, 2007).
In the following section, the involvement of those companies in raising awareness of organic clothing will be analyzed.
Edun is a profit business entity founded by Bono and Ali Hewson in 2005. Its aim is to build fair and sustainable trade, particularly in Africa (Edun, 2009). They produce a full range of men and women clothes/accessories and provide organic cotton t-shirt lines.
In the following section, the involvement of those companies in raising awareness of organic clothing will be analyzed.
Edun is a profit business entity founded by Bono and Ali Hewson in 2005. Its aim is to build fair and sustainable trade, particularly in Africa (Edun, 2009). They produce a full range of men and women clothes/accessories and provide organic cotton t-shirt lines.
Voir docs similaires : Marketing mode
2
Stratégie marketing de Quick sur le plan national (Belgique) et international (Chine)
Étude de cas | 07/04/2009 | fr | .doc | 22 pages
3
Les nouveaux comportements des consommateurs: quels impacts sur le marketing?
Exposé | 02/12/2005 | fr | .doc | 21 pages
4
Le marketing et les nouveaux comportements des consommateurs
Exposé | 26/02/2008 | fr | .doc | 22 pages
Dernières nouveautés dans la catégorie : Marketing mode
1
Analyse de la communication de United colors of Benetton
Étude de cas | 31/10/2009 | fr | .ppt | 22 pages
4
Stratégie marketing internationale de la marque Hello Kitty
Étude de cas | 28/10/2009 | fr | .ppt | 28 pages
5
Business plan pour l'entreprise Elegance, fabrication et vente de vêtements adaptés au seniors et aux handicapés
Étude de cas | 28/10/2009 | fr | .doc | 20 pages
Les plus consultés sur 30 jours en : Marketing mode
4
Les grands acteurs du marché du prêt-à-porter en France
Étude de marché | 16/08/2006 | fr | .pdf | 4 pages
Les garanties d’oboulo.com :
Comment ca marche ?
Garantie qualité
Satisfait ou remboursé
Paiement sécurisé
Qui sommes nous ?
