World Curio-Sity Ltd: étude de cas individuelle

This plan is designed to provide some outline that will be used for marketing our products in the French market. This plan will also include a market analysis and a SWOT analysis for the target market. It will provide a detailed summary of the target market, the cultural perspectives, economic growth, investment opportunities and government regulations. The main ambitions for this business plan will be:
• To conduct an analysis of France in terms of market prospects for world's curio-sity ltd.
• To identify our strengths, opportunities, threats and weaknesses as we prepare to go global.
• Development of the strategies to be implemented in the French market in order to have the business grow effectively.
• Examining promotional opportunities, target market and market forces.
• Building a forecast plan that will guide the company as it prepares to enter the French market.
It is the anticipation of world curio-sity ltd that this business plan will improve the organizational effectiveness and the potential growth as it plans to enter the French market.

Product summary:

world curio-sity ltd started recently as an idea with friends who we learnt together at high school and had origins in Africa. Together we realized that it was possible for African tradition curios and artifact which fetched good market in the Australian market, to be sold there. Through the selling of the artifacts and African ceremonial objects to other students, teachers and other interested people in the neighborhood, the business has grown slowly. The African cultures are some of the richest cultures in the world in terms of diversity and content. This company, although not specifically dealing with artistic legacies from the African continent, through painting and art designs brings up the African culture to Australia.