Zara et la globalisation

zara is a Spanish brand of clothes aiming in great majority a female public. Created in 1975 by Amancio Ortega, the brand developed until becoming today a true textile empire being worth more than 9 billion euros. zara stores are present in 55 countries, with a network counting 752 shops located in strategic places in the majority of the cities and employing more than 11 000 employees; "Its international presence is a testament to the idea that national borders are no impediment to sharing a single fashion culture."